Our approach is to ensure that both producers are incentivised to improve the quality of their green beans every day, as well as being able to share those truly special coffees with our consumers.
In order to consciously satisfy the demands that the market has today, since consumers not only want to drink a cup of coffee but also know what history is behind each one, we have taken care of carefully evaluating each process within the value chain.
Sustainability for us is a fundamental issue, not only because of the importance that producers have good environmental practices within their crops, but also because of the balance that must exist between the economic growth and social well-being of their surrounding communities.
We are aware that direct purchase at a fair price is the basis for making the sector sustainable, as this allows producers to have financial independence to maintain their lifestyle, generate a new investment and ensure the viability of their farms in the long term, always generating a positive impact in the same place of production.
Furthermore, exchanging without too much intermediaries allows us to create long-term relationships based on trust and familiarity, since we know their environment closely, but we also assure the producer who is on the other side.